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"Franchising works by combining the drive and energy of the entrepreneur with the experience and expertise of the franchisor." - Jayson Gaignard
Worldwide, franchising is currently riding a wave of global growth unparalleled in its history. And for the right kind of person, franchise ownership can provide the perfect vehicle for achieving financial success. That type of person thrives in a space somewhere between the Lone Ranger and the Corporate Drone. In other words, franchising provides the opportunity to be master of your own financial destiny, while enjoying the support of an established organization and the resources it commands.
For those new to the franchise business model, the notion of writing a check at the outset (the franchise fee) and another every month (the royalty) may seem strange, objectionable, or even a deal-breaker. But those fees buy you security in the form of the experience and expertise. Including a proven business model, a system to make it work, the value of a recognized brand name, and a dedicated team of people whose only job is to help you, the franchisee, to grow and succeed. Why? Because we here at VIP Services know:
"the more each franchisee succeeds, the more the brand succeeds. In the race to grow and expand the brand, our money is riding on you."
Be your own boss
This ranks atop of the many good reasons to choose franchising. The desire to control your own destiny, to build a business for yourself and a legacy for your children, has always been a powerful motivator in business and in life. If that's not enough on its own, further motivation is provided by the never-ending cutbacks in corporate life, not only in job security and benefits, but in pensions and health insurance for retirees. Franchise ownership combines a sense of independence with a greater level of security.
Hard work is rewarded
There's nothing better for the entrepreneurial spirit than being rewarded directly for their effort. That usually is not possible in corporate life, where bonuses (if any) are based more on salary or employment level than on individual merit or performance. Hard work may be its own reward, but it's even better when the income directly reflects the output.
Proven business system
New ideas are great. They're what makes business and the world go round. From new restaurants and retail stores to products and services that make life easier, innovation is a key ingredient in success (as is consistency). But, as noted above, new businesses are prone to failure, and most new ideas take time to catch on. Franchising allows entrepreneurs to plug into a proven, successful idea and operating system, and focus their efforts on running the business, rather than on adjusting it in midstream.
"The wheel's been invented, perfected, branded, and marketed. As a franchisee, it's time to roll."
Training and Support
We want our franchisees to succeed. In fact, we need our franchisees to succeed. That's why intensive training is included in the franchise fee. Prior to opening for business, franchisees are trained in all the brand's specifics, from point-of-sale systems to brand identity and culture, sales and marketing, and everything and anything that makes that brand unique. They also benefit from instruction in business, technical, financial, and management skills.
After opening, VIP Services will provide not only ongoing technical training (new services, new technologies, etc.), but also mentoring and career growth opportunities for our franchisees. This can include resolving daily problems, marketing more effectively, and hiring, training, and retaining employees. Franchisees also benefit from business coaching and training -- lifetime skills that are transferable to any other franchise or any other business.
Peer networking
Competitive pressures are fierce in any business. Independent business owners can join local business associations or trade groups to network and discuss common problems--but who knows more about your business than someone who's also doing it? Peer support from fellow franchisees is an invaluable benefit of franchising with VIP Services.
Brand
You can spend months thinking up a clever name, logo, signage, uniforms, and the exact look and feel you want to attract customers to your new business--but you won't know if it's truly effective until you open for business. But if you hang out a sign that says McDonald's, Dunkin' Donuts, Subway, or Midas, everybody knows your name. Whether it's locals or strangers passing through, you have a built-in clientele.
"The power of a well-known brand? Priceless!"
Marketing/advertising
One of the sometimes contentious hot spots in franchising is the cooperative advertising fee, which can shave a couple of percentage points off your top or bottom line each week or month. The payback comes in the value of a national or international brand identity, national and regional advertising campaigns, and online access to promotional materials that can be personalized and tailored to your local market.
Bulk purchasing
VIP Services Franchises frequently have a pricing advantage over independent, non-franchised competitors.
The ownership factor
Then there's the final advantage: pride of ownership. Even within a franchise brand, units generally owned by franchisees do better than units run by corporately. Having a stake in the outcome of the operation, knowing that you will be rewarded directly for your efforts (versus pulling a salary), gives VIP Services franchisees additional incentive to go that extra mile every chance they get.
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